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Showing posts from June, 2014

Who is the cloud customer?

Will the real cloud customer please stand up? Most of marketing theory strives to correctly identity the "real" customer. Once the customer is identified it is a downhill task to cater to her/him. The problem is the real customer is always hiding. You would too if everyone wanted your money. Just like you don't answer the telemarketing calls at home and want to get on the do not call list, the real customer uses proxies to engage the vendors. In a cloud the customer is CIO who is still spending 84+% of his budget on fixed costs. That leaves him a mere 15+% to play with on his/her own discretion and most say of that only 5% is actually spent on innovation. His budget is under review every year from the CFO who has to keep showing a growing bottom line inspite of a flat to downward slopping top line. If you follow the S&P 500 companies where revenue growth for the last 3-4 yrs is under 5% (they are taking ORCL to the cleaners for missing even that today) and the di…

Protocol vs. API: OpFlex

An API and Protocol both enable communication between two (or more if bus is involved) endpoints that are well defined and have address reachability. But API wins over protocol because of the flexibility that it provides over a static protocol. This is especially true in infrastructure management. With an API interface, one can support multiple management models including but not limited to programmatic (rpc, messaging), declarative (all those ini files or config-t command on Cisco IOS).

A key initiative in the cloud/virtualization industry is to open source every component in VMware's ecosystem. It started with hypervisor, then jumped the stack and moved to cloud management suites. What is not standard and open source yet is a set or inventory of managed objects. I am talking like managed objects that can be queried like exists at a much primitive level in SNMP. vCenter has such as inventory of managed objects and the industry should endeavor to create a standard and open source…